Born and raised in Hong Kong, Alan is fluent in English, Cantonese and Mandarin, enabling seamless communication with a diverse clientele.
With over 18 years in Hong Kong’s luxury real estate market, he specializes in sales and leasing across The Peak, South Side, and Mid-Levels, representing landmark properties with discretion. Alan has successfully closed multiple record-breaking deals over HKD $100M, including a HKD $280M landmark sale at Twelve Peaks (2025), Shouson Hill’s largest second-hand sale (2024), and the largest penthouse sale at 8 Peak Road (2022). Trusted by major landlords, he combines market insight and a client-first approach to consistently deliver exceptional results.
Alan has an established record of success in ultra-prime transactions, closing multiple deals over HKD $100 million. Career highlights include the sale of prestigious residences such as Grenville House and May Tower II in Mid-Levels, the largest penthouse transaction in the Peak at 8 Peak Road in 2022, and the largest second-hand sale in Shouson Hill in 2024. His expertise also extends to leasing, where he completed both sales and leases at 8 Peak Road, including the rental of a 4,500 sq. ft. residence.
In the leasing market, Alan works closely with leading landlords including The Hongkong and Shanghai Hotels (owners of The Repulse Bay), Eton Properties, and Nan Fung Group. His long-term relationships, consistent performance, and ability to match the right tenants with the right homes have earned him the trust of both landlords and expatriate families.
Alan holds a Bachelor’s degree in Business Administration (Economics) from The Hong Kong University of Science and Technology and completed an exchange program at Nanjing University, enhancing his perspective on the wider Chinese market.
By combining market insight, multilingual communication, and a client-first approach, Alan consistently delivers exceptional results. Today, he is recognized as a trusted advisor in Hong Kong’s luxury property market and a leading member of the Habitat Property team.
Awards:
2024 Top Billing Agent
2024 Top Sales Agent
Expert guidance in buying and selling high-end residences in The Peak, South Side, and Mid-Levels.
Access to private and landmark properties not publicly listed.
"We wholeheartedly recommend Alan Li based on years of experience we have had with Alan. What makes him stand out in his industry is his willingness to help long after the transaction is closed. Alan has developed a like and trust relationship with us. We treat him as a trusted advisor and a friend. That is the reason that we have made multiple transactions with Alan as our agent."
"I am pleased to endorse Alan as a true professional who prioritizes his clients' needs. My experience with him was exceptional; he demonstrated diligence, expertise, and empathy, along with extensive knowledge of the Hong Kong Island property market. Alan went above and beyond, even arranging private transportation for viewings, and ensured a seamless process. I wholeheartedly recommend him to anyone seeking real estate assistance."
"I wholeheartedly endorse Alan Li as an exceptional real estate agent. He went above and beyond when searching for a house, ensuring a smooth and successful process. His professionalism, dedication, and market expertise were evident from the start. He listened closely to our needs, provided excellent options, and skillfully negotiated terms to secure our ideal home. His genuine care for clients made the experience stress-free. I highly recommend Alan Li to anyone seeking a reliable agent."
"From our first meeting, Alan's friendly demeanor and excellent customer service made the entire process smooth and enjoyable. He was diligent and worked tirelessly to find the perfect home for my family. He demonstrated outstanding dedication and helped secure a fantastic rental property at a great price. He also assisted in finding a suitable tenant for my existing property, ensuring a seamless transition. I highly recommend Alan Li - his commitment to clients is truly remarkable."
"Alan found a place for us to rent. He is very responsive, patient and knowledgeable. He's been very helpful throughout the whole process and eventually helped us land a place we like.
At first, we were a little skeptical about how agents can help us in Hong Kong, especially since we are new here. However, Alan has demonstrated strong professionalism and ethics, which made the whole process a lot better than we anticipated."
"From my perspective, I can say that Alan is very knowledgeable about the property market (for rent and for sale) and has always been very professional with me in several specific instances. In addition, I have particularly appreciated his responsiveness, his ability and availability to communicate swiftly with all parties. I have no doubt that he has great potential."
"Alan was very professional and diligent throughout the lease negotiation of our place in South Bay. He was very thorough with the paperwork, organizing everything seamlessly from negotiation to handover. Furthermore, I enjoy now being able to liaise with him post lease as a point of contact for the landlord."
"I highly recommend Alan Li, a remarkable real estate agent in Hong Kong. Alan's deep understanding of the market, commitment to finding the perfect property, and friendly demeanor made the apartment hunting process enjoyable and successful. He listened to my needs and provided a curated selection of properties that met my requirements. Alan was always accessible, transparent, and honest in addressing my concerns. His expertise, dedication, and personable approach make him a valuable asset."
"Finding a great property agent can be tough, but Alan's a true gem. His consistent communication and willingness to help are top-notch. He keeps me informed, even going the extra mile like that apartment visit during my trip. Dedication like his is hard to find. Highly recommend him for anyone seeking a reliable and supportive."
"We truly appreciate Alan’s excellent work finding us the perfect tenant. His responsiveness, clear communication, and meticulous screening process put our minds at ease throughout the process. Thank you for your professionalism and care. We'll certainly recommend you to anyone seeking a top-notch agent."
"Alan's exceptional service, even years after our transaction, has been both friendly and professional. As first-time property buyers in Hong Kong, Alan's guidance has been invaluable. His fair, accurate, timely, and detailed advice has made a huge difference. Alan goes beyond the role of a real estate agent, offering extensive skills and experience. Knowing he can handle any complications provides real peace of mind. Without hesitation, we will turn to Alan for our next property purchase."
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© 2025. Sharlene Chang. All material presented herein is intended for information purposes only. While, this information is believed to be correct, it is represented subject to errors, omissions, changes or withdrawal without notice. All property information, including, but not limited to square footage, room count, number of bedrooms and the school district in property listings are deemed reliable, but should be verified by your own attorney, architect aor zoning expert. The number of bedrooms listed above is not a legal conclusion. Each person should consult with his/her own attorney, architect or zoning expert to make a determination as to the number of rooms in the unit that may be legally used as a bedroom.
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